4 Things You Can Do to Get Candidates to Open Your Emails!

4 Things You Can Do to Get Candidates to Open Your Emails!

Excerpted from The SHRM Blog by Tim Sackett

I found some cool data that probably got overlooked a while back from CB Insights [1]. Now, this data is from 2016, but it’s super relevant!

CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!

These 4 things work really well in getting people to open your email:

1. Brand Names. CB found that using a big brand name like Apple, Google, Nike, etc. in your subject line increases your odds greatly of getting someone to open your email. Now, you might be asking yourself, “Tim, how the heck am I going to use a brand name in my recruiting emails!?” How about something like, “3 Ways we are a better place to work than Apple!”
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